LESEN GROUP’s business covers independent R&D, standardized manufacturing, brand authorized operation, full-channel retail and global cross-border trade. Firstly, it operates a full-coverage sales network, including mainstream online platforms such as Tmall, JD, Douyin, Dewu, Pinduoduo and Vipshop, as well as offline shopping mall counters and street stores, maintaining long-term cooperation with 60 stable distributors. Secondly, the group owns a 120,000㎡ Huangshi Industrial Park equipped with complete manufacturing and R&D facilities, providing professional OEM manufacturing services for world-renowned brands including JEEP, Camel, New Balance, Champion, FILA, Under Armour and DC Shoes. It obtained official JEEP online production and sales authorization in 2017, and has exclusive full-category operation rights for JEEP footwear and apparel nationwide, with over 140 standardized offline stores and annual sales of RMB 2 billion. Thirdly, the group develops new media e-commerce business, achieving stable high sales volume through Douyin live streaming and premium selective retail operation. In addition, its self-owned Like Factory runs international-standard production lines to support customized mass production, while the Hong Kong subsidiary undertakes global import and export business to realize domestic and overseas dual-cycle business layout.