LESEN GROUP has a professional, systematic and mature operation team covering brand operation, market expansion, e-commerce operation, production management and innovative R&D. The group builds an independent in-house footwear R&D center and establishes long-term cooperative relationships with global senior designers, committed to developing functional and trendy outdoor footwear and workwear products. It holds proprietary shoe sole patents, forming independent core technological competitiveness. The brand operation team possesses mature store expansion and refined management systems, providing full-cycle standardized support for national franchise partners. Meanwhile, the group has professional teams specializing in cross-border trade, new media live-stream marketing and industrial park production management. With standardized management systems and professional talent reserves, the team continuously optimizes product innovation, market layout and brand operation, supporting the group’s sustainable and high-speed business growth.