The company has a total of 7 operation centers across the country, cooperating with the group to complete different business models    

NO.1 Empowering Nationwide Terminals with Integrated Intelligent Supply Chain | Lesen Jeep Putian Operation Center Officially Launches       

Settled in Putian, a world-class footwear intelligent manufacturing base, Lesen Group’s Jeep Brand Putian Operation Center has been fully commissioned, serving as the core national supply chain service node of the Group.Lesen Group and Ledeng carry out in-depth strategic cooperation to operate Jeep’s full-category footwear and apparel business, achieving an annual sales scale of approximately RMB 20 billion with more than 140 standardized offline stores across the country. Leveraging local large-scale shoe-making capacity, complete auxiliary material supply chains and digital warehousing & logistics systems, the Putian Operation Center focuses on core businesses including merchandise coordination, flexible production scheduling, regional warehousing & distribution, and after-sales service support for all terminals.The center streamlines the whole merchandise circulation chain connecting the Quanzhou R&D Center and nationwide retail outlets, enabling rapid order response, flexible mass supply and refined inventory management, which effectively reduces stocking pressure and logistics costs for franchisees across all regions. It also features an offline product showroom displaying the full lineup of Jeep outdoor workwear footwear and apparel, providing one-stop services including site inspection and product selection negotiation for potential partners in Southeast China. With robust supply chain strength, the center consolidates the foundation for the brand’s nationwide channel expansion.

NO.2 Quanzhou Operation Center – Core Industrial Hub

Headline: Rooted in Industrial Cluster, Building a National Core Hub | Lesen Group Officially Launches Upgraded Jeep Brand Quanzhou Operation Center

Recently, the Jeep Brand Quanzhou Operation Center under Lesen Group has completed comprehensive upgrading and been fully put into operation. As the heartland of China’s footwear and apparel industrial cluster with a complete industrial chain covering footwear R&D, supply chain and manufacturing, the launch of this operation center marks a pivotal move of the Group’s development strategy of "rooted in headquarters and radiating nationwide".

Lesen Group has forged an in-depth strategic alliance with Ledeng to jointly operate the full-range footwear and apparel business of Jeep. Powered by premium brand influence and mature offline operation system, the brand attains an annual sales scale of around RMB 2 billion, with over 140 standardized brand stores launched nationwide to date, constructing a mature, all-dimensional channel ecosystem underpinned by deep market accumulation and outstanding commercial strength.

Based on complete local supporting manufacturing resources, the Quanzhou Operation Center undertakes four core functions: original product R&D, integrated supply chain coordination, regional franchise expansion and standardized terminal management. It maintains long-term cooperation with top domestic and international footwear design teams to continuously launch differentiated hit outdoor workwear products.

Supported by local integrated intelligent manufacturing upstream and downstream facilities, the center realizes one-stop services including new sample development, mass production and strict quality control, shortening delivery cycles and stabilizing product quality for all franchise partners nationwide. Moving forward, the Quanzhou Operation Center will keep replicating mature and profitable store operation models, coordinating with all regional branches nationwide to form a closed-loop commercial system covering R&D, production, channels and terminals, and join hands with partners to explore the booming outdoor footwear and apparel market.

NO.3 Lesen Jeep Xiamen Regional Operation Center Opens for Business

Lesen Group’s Jeep Brand Xiamen Operation Center has officially commenced operation, acting as the core hub for brand marketing and franchise expansion along the southeast coast, covering Fujian, southern Zhejiang and eastern Guangdong markets.

Backed by Jeep’s premium outdoor brand equity, Lesen and Ledeng jointly build a full-category footwear and apparel product matrix with an annual sales volume of RMB 2 billion and more than 140 standardized national stores. The Xiamen Operation Center integrates a high-end brand exhibition hall, franchise negotiation center and regional terminal operation headquarters, opening cooperation opportunities for all Southeast China partners. It is staffed with professional franchise teams and store operation supervisors to deliver full-cycle support including site evaluation, grand opening assistance and comprehensive store operation empowerment.

Benefiting from Xiamen’s international business vision and high-quality consumer base, the center also takes charge of regional brand promotion, offline event execution and customized performance improvement plans for local channels. Coordinating resources from the Quanzhou R&D Center and Putian Supply Chain Center, it forms a collaborative system of "R&D & Manufacturing + Marketing & Franchising", steadily lifting Jeep’s market share in Southeast China and sincerely inviting outstanding regional merchants to pursue win-win growth.

NO.4 Lesen Jeep Fuzhou Operation Center Officially Goes Live

To complete the full-channel layout across Fujian Province, Lesen Group’s Jeep Brand Fuzhou Operation Center has been fully established, dedicated to store operation management, in-depth local market development and all-round support for franchisees in northern and western Fujian.

Lesen Group has established a deep strategic alliance with Ledeng to operate Jeep’s full-range footwear and apparel products, generating an annual sales scale of RMB 2 billion with over 140 standardized stores nationwide. Taking advantage of Fuzhou’s provincial capital location, the center builds a localized terminal service team that regularly visits offline stores to provide full-link support such as display upgrading, sales training, event planning and inventory allocation.

It also houses a brand experience showroom for dealers from all northern Fujian cities to conduct product inspections, and hosts small-scale regional franchise seminars to simplify the cooperation process. Supported by the coordinated resources of Quanzhou R&D, Putian Supply Chain and Xiamen Marketing Centers, the Fuzhou Operation Center forms a complete service loop for northern Fujian market, boosting store profitability through refined management and continuously expanding high-quality county-level outlets to perfect the all-dimensional channel ecosystem of Fujian Province.

NO.5

NO.6 Lesen Jeep Shenzhen Comprehensive Operation Center Unveils

esen Group has strategically deployed its core hub in the Guangdong-Hong Kong-Macao Greater Bay Area – the Jeep Brand Shenzhen Operation Center is officially put into service, integrating South China regional channel management, national brand marketing and cross-border foreign trade businesses as the core pivot of the Group’s dual-circulation development strategy.

The Group cooperates with Ledeng to operate Jeep’s full-category footwear and apparel business with an annual sales scale of RMB 2 billion and more than 140 standardized stores nationwide. Its subsidiary HONG KONG SHOU ZHENG INTERNATIONAL TRADING LIMITED serves as the Group’s flagship overseas trade platform, focusing on worldwide apparel import & export with an annual transaction volume of approximately RMB 2 billion, delivering abundant cross-border resources.

Endowed with international resources in the Greater Bay Area, the Shenzhen Operation Center undertakes two major tasks: first, managing franchise expansion and refined store operation across South China including Guangdong, Guangxi and Hainan; second, cooperating with the Hong Kong international trading platform to develop overseas distribution channels for Jeep footwear and apparel, realizing dual-track development of domestic offline retail and cross-border foreign trade.

Equipped with a premium brand image exhibition hall, digital franchise negotiation zone and specialized cross-border business team, the center supports both domestic franchise recruitment and overseas channel development. It integrates global design and international supply chain resources to launch innovative international outdoor footwear and apparel products, empowering partners to seize both domestic outdoor consumption opportunities and global blue ocean markets simultaneously.

NO.7 Lesen Jeep Shanghai Brand Operation Center Grandly Opens

Lesen Group’s Jeep Brand Shanghai Operation Center has officially settled down, functioning as the Group’s national brand image benchmark and core high-end channel operation base in East China, undertaking key missions including national brand image display, high-end market expansion in the Yangtze River Delta and customized operation support for top-tier premium franchise partners.

Lesen and Ledeng maintain deep strategic cooperation to operate Jeep’s full-range outdoor footwear and apparel business with an annual sales scale of roughly RMB 2 billion and over 140 standardized stores nationwide. Located in the core consumption zone of the Yangtze River Delta, the Shanghai Operation Center builds an immersive high-end exhibition hall showcasing Jeep’s premium workwear and functional outdoor series, offering in-depth cooperation opportunities for high-end mall counters and street flagship store operators in Jiangsu, Zhejiang, Anhui and Shanghai.

The center sets up a dedicated high-end channel operation team focusing on flagship mall stores and urban landmark outlets, delivering complete mature solutions including premium store space design, refined member operation and high-end customer marketing. Meanwhile, it collaborates with nationwide hubs including Quanzhou R&D, Shenzhen Cross-Border and Putian Supply Chain Centers. Drawing on Shanghai’s international fashion vision, it maintains connections with top domestic and overseas design institutions to lead fashion trends of domestic outdoor workwear footwear and apparel, upgrading overall brand value through nationwide high-end channel layout.