Online Omni-channel Sales Layout

LESEN GROUP has built a comprehensive multi-layer online sales matrix covering traditional e-commerce, new e-commerce and social media platforms to realize full digital market coverage.

Traditional E-commerce Platforms

We operate official brand stores on mainstream mature shopping platforms including Tmall, JD, Pinduoduo and Vipshop, with standardized flagship store operation systems to supply complete series of footwear and apparel products, reaching mass consumer groups across the country.

New Live-stream E-commerce Channels

The group lays out live shopping tracks via Taobao Live and Kuaishou, relying on real-time live broadcast, short-video marketing and promotional activities to boost product exposure and direct sales conversion.

New Media Content E-commerce

We deploy brand operation on Douyin, Dewu, Xiaohongshu and WeChat Channels. By creating trendy outfit content, professional outdoor product evaluation and niche lifestyle sharing, we attract young target consumers, build brand word-of-mouth, and realize closed-loop traffic transformation from content browsing to order payment.

Supported by unified supply chain and professional online operation teams, the diversified online channel system realizes 24-hour nationwide sales, efficiently expands market coverage and sustains stable online revenue growth.

Offline Physical Store Layout

Complementing online digital business, LESEN GROUP deploys standardized offline retail outlets in core high-end commercial complexes nationwide to create immersive offline brand consumption scenes.

Our cooperative mall resources cover mainstream top-tier commercial systems all over China, including Vanke Plaza, Wanda Plaza, MixC, IFS, Indigo, Aegean Shopping Center, Intime Department Store, Bailian Group, Taikoo Li, Raffles City and other well-known commercial groups. Stores are settled in core pedestrian zones of shopping malls, covering first-tier, new first-tier and key second-tier cities.

All offline stores adopt unified brand image decoration, complete product display and standardized customer service systems. The offline network functions as brand image display windows, real product experience hubs and offline after-sales service stations. By linking online member systems and offline store resources, we realize online-offline traffic interworking, provide customers with integrated shopping experience combining online convenience and offline physical trial, and further strengthen the brand’s market influence in physical retail.